“The Playboy Club” is Bombing!!!

Here is an update from Executive Director Dawn Hawkins of The War on Illegal Pornography on NBC’s “The Playboy Club”.  Great news!

“NBC and Playboy were ALMOST convincing last night as they struggled to portray that life as a bunny was everything BUT being treated as an object to be exploited by men. This week, the episode followed the bunnies and their opportunity to be featured on the cover of Playboy magazine.

The bunnies were asked why they wanted to be the new cover girl. I found the answers almost comical with responses like, “In my bunny suit, I’m in total control,” or “I want to show people that I can do big things,” and “I always dreamed of finding some place where I belonged… so, here I am.”

What type of woman would buy into that? Playboy doesn’t show the world that these women are smart and independent.Instead, they show women that their role is to just be a visual, sexual object to be used and discarded by men.

This has been Playboy’s stance on women since their first issue in 1953. We recently found this text from the first issue. “If you’re a man between the ages of 18 and 80, Playboy is meant for you… We want to make it clear from the very start. We aren’t a ‘family magazine.’ If you’re somebody’s sister, wife, or mother-in-law and picked us up by mistake, please pass us along to the man in your life and get back to your Ladies Home Companion…”

Playboy has made it clear that their brand is not about making the world a better, more accepting place for women. It was a man’s world and that is exactly how they want “The Playboy Club” on NBC to be – a man’s world where women just look pretty and keep the scotch pouring.

Since our efforts last week of contacting advertisers, already SEVEN companies have pulled their ads and refused to support the Playboy brand – Kraft, Sprint, Lenovo, UPS Store, Subway, PF Chang’s China Bistro and Campbell’s Soup.

The show also bombed in their ratings – a 19% decrease from their already low ratings last week! We see this as a huge victory and are continuing the effort this week. The contact information for the current advertisers is updated on www.CloseTheClubOnNBC.com. Contact these companies weekly and tell them how exploitive and objectifying “The Playboy Club” is towards women and why it should be closed!”