Another Star-of-a-Commercial

Carl’s Jr is at it again, continuing to make smutty commercials. Most of the time when I see a Carl’s Jr commercial, I simply turn the channel. I can see them coming from a mile away, so can you. The latest is terrible. The commercial shows a young male sitting in an auto body shop, watching a crew of workers buff out spray paint on his classic ’60’s Chevelle. The narrator says, “Having three girlfriends is great, until one of them finds out about the other two.” This line is wrong on a number of levels, but highlights the acceptable behavior of a “cultural man”. “Cultural Manliness” is telling even the youngest viewer that “when one of your multiple girlfriends finds out about your other girlfriends, you can just sit around and sneer about it. Just shell out a few extra bucks for a few burgers and laugh as your defiled muscle car gets a rub down to remove the paint from your unstable ex-girlfriend. It’s only a little extra cash.”

The “star” of the commercial sits eating his burger and fries as if nothing happened. He obviously is unscathed from the breakup and could care less about how anyone else feels about what he did.

It’s not okay to date multiple people. That’s not dating, that’s being a swinger. And if a guy’s “just hanging out” with a few women here and there, the women don’t become ravenous and spray paint his car with the words “CHEATER”. Only a (slightly unstable?) woman who thinks her man is committed to her does that. A TrueMan states his intentions clearly to one woman and remains committed and faithful to her. As men, we must demand that other men know what it means to be a man, and then challenge all men around us to act and respond in a manly way.

Man up!